In the present world to get the client-customer satisfaction, competitiveness, maximizing productivity, of the intrinsic and the extrinsic quality[1] and of the profits are keys for success and performance in business and in the economic policy[2]. In order to ensure the life quality and to promote a responsible future for the mankind, with a real smart sustainable welfare, these business concepts of a free economy must be harmonized in the context of the sustainable development with the Eco-Bio-Quality in all attitudes, with the principles of the total quality management- TQM[3]– towards a Green TQM as an Eco-Bio-TQM – towards a Green Quality and an Eco-Bio-Quality, together with the concepts of the eco-bio-economy and with accents dedicated to the solidarity and the corporate responsibility at global level, to the fulfilment of the integrated smart sustainable development of the environment and for the final clients satisfaction – people, organisations, businesses and world citizens. An example of a pro-active philosophy that can be applied to the Eco-Bio-Diplomacy, towards an attitude of excellence, it is the EFQM-European Foundation for Quality Management, which promotes themes related to “Taking Responsibility for a Sustainable Future”: Excellent organisations embed within their culture an ethical mindset, clear Values and the highest standards of organisational behaviour, all of which enable them to strive for economic, social and ecological sustainabilility.” “Nurturing Creativity & Innovation: Excellent organisations generate increased value and levels of performance through continual and systematic innovation by harnessing the creativity of their stakeholders”.




[1] Crosby P.B. (1979). Quality is Free, McGraw-Hill, New York.
[2] Juran J.M. (1989). Juran on Leadership for Quality, An Executive Handbook, The Free Press, New York,
[3] Ahire, S. L. 1997. Management Science- Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105.